About Us


Our SaraNicole line is available for wherever your life takes you whether you need something for the beach, that dress that you can take from casual to a night out,  or work.  Our tops pair well with our bottoms but also may be the perfect addition to what you already have.  We hope our dresses, jumpsuits and rompers remind you to jump whether in your mind or for fun and romp because life is more than running to do errands, it is meant to play when you can. 

We aim to be well by being fit and we want our clothes to fit us well. We work hard and want our clothes to move with us not constrain us. We started our line for women just like you. Women who are on the go. Women who want their workout wear to fit them well and celebrate their dedication to being fit, to staying fit, to becoming fit and frankly to FIT well. We started FIT because we are those women and we are more than just clothes for your workout. We are clothes for the active life that women have. Our line is meant to take you to the gym, with a pit stop to whatever else is on your to do list including that lunch or coffee catch up with friends. FIT by SaraNicole is personal to us not only because it is our company but because it represents who we are, a woman who is not famous but is admired by all who know her.

Our company is named for a woman who is a mother, a wife, a friend, an entrepreneur and her daughters who are dancers, students, friends and the next generation of women who can do anything. We created this line for us and wanted to share it with all of you to FIT whatever you are doing and whoever you are and working to be.

We hope you find your perfect FIT pieces with us because we are dedicated to a line that is meant to be admired by all when you wear it!



Our CEO and Founder Steve Pellicane with Rebecca Minkoff in NYC.

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Sara, Nicole, Steven, Steve and Alexa.

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Maria, Maghee, Sarah, Steve, Stephanie and Lea.

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